![]() ![]() "If we want Australians to be able to find Australian content, including local news and children's programs, ensuring search and recommendations as part of the prominence framework is vital," he said. Mr Anderson said ABC programs were easy to find using the search function on some TVs, but "nowhere" to be found on others.Īs an example, he said when searching for the children's TV show Bluey on some televisions the option to watch it for free on ABC iview came up first, but on other televisions, it took viewers to a paid service. He also called for the prominence proposal to include search and recommendation functions to promote Australian broadcasters on search results. The federal government's proposed prominence framework would require television manufacturers to make Australian services available, and have "minimum prominence requirements" including default installation of apps - but would leave companies able to pay for preferencing in search results.ĪBC managing director David Anderson supported the bill but wanted the changes to take effect sooner than the suggested 2026 timeline. "What we're saying is the consumers should know we're available and it's free." "If you get us, and we're there and you don't want us – fine – flick us to the back," she said. When questioned about the claim, the executive said she was talking about the "out of box" experience when Australians purchased a new television. "The last time I got a TV in my office, which was an LG TV, it took me 45 minutes to find the 10Play app, so our entire point to the prominence conversation is to remove the friction, so that's what we're trying to do," she said. Ms McGarvey said despite being "pretty tech savvy" she had trouble downloading the app. The broadcast networks argue their content is showing up below subscription services in searches, that Australian broadcast apps are often not included as a default on new TVs, and that downloading their apps can be very tricky, making free content harder to watch.īeverley McGarvey, who is chief content officer and vice-president at Ten's parent company Paramount, said she needed 45 minutes and the help of an engineer to be able to download 10Play onto her new television. What's next? A Senate committee will continue hearing the debate before legislation is voted on in parliament.Ī Network Ten executive has admitted her struggle finding her own channel's app on a smart TV, as free-to-air broadcasters and pay TV groups scrap for screen real estate.Ī Senate committee is hearing from TV networks and streaming companies on whether platforms should be forced to give priority to Australian channels, and their content on home screens and in search results.Illustrating the challenge for broadcasters, a Ten executive says it took her almost an hour to find her own company's app on a new TV.In short: TV networks are arguing for default placement and fair treatment in TV screen real estate.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |