It is specified by the Return-Path header in an email, and by default, the Return-Path for emails sent through Postmark is: Return-Path: The Return-Path (also known as the "envelope-from") is the address where bounces and other email feedback are sent, and it's also the domain used for SPF authentication. If you’ve only verified individual email addresses, you’ll see that you still need to take action to properly authenticate your domain:įor step-by-step instructions on how to validate your domain using DKIM, check out our support article here. Head over to the Sender Signatures tab in your Postmark account to see what email addresses and domains are set up in your Postmark account-and to see the status of each domain. The first option is simpler, but as Gmail and Yahoo tighten their requirements, we encourage you to fully authenticate your sending domains. we just send you a confirmation link via email that you need to click on), or you can validate an entire domain by making some tweaks to your DNS records. You can either validate a single email address (i.e. Understand what domains you use for email sending today (and whether they’re already authenticated) #īefore you can start sending email with Postmark, we ensure you own the mailboxes you want to send from. If you’re a Postmark customer, here are the top 5 steps we recommend you take now to make sure your emails keep making it to Google and Yahoo inboxes in 2024: 1. Get ready for the Gmail and Yahoo changes in 5 steps # So whether you send one email or a few million, protecting your domains, avoiding spam, and following deliverability best practices is the key to keeping your subscribers safe and your email program healthy. We believe this isn’t just true when you do your taxes, but for sending email, too. Plus, operating in the “barely compliant” zone, hoping the authorities don’t look at you too closely because you’re a small fish is rarely a good strategy. What’s required for large senders today will likely become a requirement for all senders in the future. If you’re a smaller sender or only send transactional email, you’re less likely to be impacted by the changes-but that doesn’t mean you can ignore them. Gmail and Yahoo’s new requirements primarily target large bulk senders, and if you’re diving into their requirements in detail, you’ll see that some of them will only apply to high-volume senders who send more than 5,000 emails a day. Our take: These changes matter for every email sender # Out of the box, Postmark supports opportunistic TLS for all outbound email, ensuring messages are encrypted in transit. Use a TLS connection for transmitting email. Making sure your sending server IP addresses have valid reverse DNS records. Postmark handles unsubscribes for Broadcast messages for you so you don't have to worry about that. Reducing spam and maintaining a spam complaint rate under 0.3%.Īllowing people to unsubscribe by clicking just one link, and honor unsubscribes within two days. According to the inbox providers, that means:Īuthenticating your emails using DKIM, SPF, and DMARC. If you want to ensure your emails continue to make it to the inbox, you’ll have to comply with key best practices for email authentication and spam prevention. That’s why Gmail and Yahoo decided that proper email authentication and following deliverability best practices are no longer a nice-to-have. Gmail and Yahoo are on a mission to protect their users from spam and unwanted emails, but if senders fail to properly secure their systems and leave the door for exploitation wide open, that job is a whole lot harder. And that’s a major problem: If senders don’t properly authenticate their emails, they’re making it incredibly easy for bad actors to impersonate domains and to send phishing-and that will damage your sending reputation. Properly authenticating your emails has always been a best practice, but not all senders are using the tools available to protect their emails. Why Google and Yahoo are changing the rules for email senders # These two receivers have agreed it's time to start enforcing new rules to help protect recipients from unwanted emails. Since the announcement in October, 2023, the email industry has been buzzing about these collaborative announcements from Google and Yahoo.
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